Earlier this week, we finished our latest project. A new promotional spot for our client Magical Bells. It incorporates 3D animation, voice over, music and special effects to create a rich holiday themed video.
This was a great project to work on and a nice follow up to our last promo video for ActiveWrap. As always we learned new techniques, flexed our creative muscles and accomplished it in a very tight time frame. Expect to see this added to the “Featured Projects” shortly.
Here at Honu Studios we do a lot of different things. Things that we don’t necessarily advertise, we probably should though.
One project we recently finished was a short animated video for ActiveWrap, a long time client that specializes in hot cold therapy wraps. The video showcases the ActiveWrap knee wrap, its uses and how it works to treat injuries or soreness.
The process began with a client discussion about the message the video was going to convey. We dialed that in with storyboards and pre-visualization images. Using actual products for reference, 3d models and textures we’re created. Animating the 3d model of the knee wrap proved to be a challenge. The wrap is a soft material that conforms, bulges, deforms, and fits around ones knee. It has plush straps that stretch as they wrap around the product and secure it with the gel packs inside. Moving the wrap and configuring how it bends and reacts to a human knee showed us really how dynamic the product truly is.
Once the animations were completed it was all brought together in post-production where special effects were added to call out features. Here’s the final video.
Had a chance to work on the tiki again today. Started on the teeth, pretty slow going as the edge detail between teeth is intricate.
